How are articles different than regular content pages?

Strategies involving articles have a much tighter focus and usually are not about trying to sell a product.

Articles, from the search engines point of view are 100% white hat, meaning that they are syndicated and search engines understand that good articles are meant to be published in more than one place at
at time, very similar to news.

Articles can be published to several places at once and even have the search engines blessing so to speak, through places like Yahoo or Google’s Creative Commons. Articles do not need much work in the way of optimization, since the article itself can gain massive distribution through article directories.

Let’s look at a few obvious differences between content pages and articles:

S.No	Articles	Content Pages
1	Should range between 800 to 1200 words	Should be at least 400-600 words
2	Industry standard for articles is usually 65 characters per line including spaces.	Content pages have no limits although it’s best to have some white space for ease of reading.
3	Don’t require much optimization	Do require optimization for traffic
4	Offer expert advice or helpful tips but should not be just a sales pitch.	Can offer sales, information or a much wider variety of topical info, catalogs, video etc.
5	Well written articles have the added value of links returning from the bio to the Web site.	Content pages are limited to on page influences but will still need off page influences to help compete.
6	Should never be self-promotional but can offer useful, helpful advice.	Content pages can be self-promotional such as a sales letter.
7	Traffic generated from articles generally comes from readers who click on the Bio of the author.	Traffic to content pages usually come from the search engine results pages initially.

In Summary, is article marketing a good strategy to follow for promoting your Web site?

Absolutely true.

Article marketing allows you to reach enormous groups of readers that you would normally gain exposure to, through SEO only. Article marketing is just like free advertising, if you do it correctly. It does not replace good SEO work, but is something else you can perform in tandem, but won’t require you to pay a dime in ad space.

Source : www.abdulmalick.com