Google Conference GDayX Event 2013 in Chennai, India

Google Conference GDayX Event 2013 in Chennai, India

Google Conference – GDayX Chennai, India

Digital Marketing and SEO Event in Chennai, India

Google announced the conference/event – GDayX held at Chennai, India. It organized by Google Business Group (GBG) – Chennai

Google GDayX brings together and connect with some of the best speakers and entrepreneurs in the India country to share their knowledge with you all.

Listen and learn from the people who walk the talk!

All this knowledge comes to you free of cost. Of course, it includes swags and food as well.

GDayx Event Schedule

#	Marketer’s lounge	Entrepreneur’s lounge
9:00am – 9:30am	Registrations Open
9:30am – 10:30am	Keynote: Emerging Trends in Digital Marketing & Technology Sunil Rao – Country Head – Outreach Programs, Google
10:30am – 10:50am	Tea Break
10:50am-11:40am	Understanding Google Search and SEO Syed Malik Mairaj – Sr. Strategist, Search Quality – Google	Unconference: In search of the next big disruption Dorai Thodla, Founder, Imorph Inc
11:40am-12:30pm	Bang for your buck: Organic vs Paid traffic Suganthi Sugumaran, SEO/SocialMedia Consultant, DigitalSpread Communications
12:30am-1:30pm	Lunch Break
1:30pm-2:20pm	Monitization: Enhanced Profits and Business with Google Madhumathi GK, Co-Founder, Madras Studios	5 steps to better user engagement Siddarth Govindaraj, Founder, Silver Stripe Software
2:20pm-3:10pm	Understanding AdWords Mrinalini Chakrabarty, Joshua Singh, Google	Confessions of a Hustler: Outreach hacks Ashwin Ramasamy, Founder, ContractIQ
3:10pm-3:30pm	Tea Break
3:30pm-4:20pm	SEO unplugged: Fireside chat with SEO and AdWords experts Syed Malik, Suganthi Sugumaran, Mrinalini Chakrabarty, Joshua Singh
4:20pm-5:10pm	Panel discussion: Entrepreneurship Sunil Rao – Country Head – Outreach Programs, Google
5:10pm-5:30pm	T-shirts & swags

 GDayX Event Location and Timing Details :

About this event Saturday, November 9, 2013 from 9:00 AM to 5:30 PM (IST) Hindustan University Old Mahabalipuram Road Padur 603103 Chennai, India You can find the full GDayX Chennai event details here: http://gbgchennai.github.io/gdayx/

SEMPO India - Digital Marketing and SEO Meetup Event 2013 in Chennai

SEMPO SEO and Digital Marketing Chennai Meetup Event 2013 :

SEMPO India Meetup Event is a one day digital marketing and SEO event in Chennai which will bring together leading practitioners from the digital marketing(SEM and SEO) discipline on a single platform.

SEMPO India Meetup 2013 in Chennai:

SEMPO India is organizing this event aimed at connecting  best minds from the Digital Marketing space to talk about digital advertising and marketing including SEO and SEM issues. SEMPO Chennai SEO Meetup event aims to explore the present state, solutions and evolution of Digital Marketing.

When & Where?

Event Date :  29th of August 2013

Location : 

Academy Auditorium,

Cognizant Technology Solutions,

#5/535, Old Mahabalipuram Road,

Okkiam -Thoraipakkam,

Chennai 600 096

India

 Event Registration Price and Discount Details:

• Free entry for SEMPO.org members.
• For non-members, Rs.800 per person.
• Use Special Discount Code and get 20% discount from Registration price.
  • Discount Code : ABDUL20

You can register here http://sempo.in/chennai2013/register/

Google SEO Ranking Factors InfoGraphic

Google SEO Ranking Factors (Infographic) from SEJ :

I came across one info-graphic from Search engine journal blog which is describe in very detailed for Google Ranking factors. They are listed 200 ranking factors which is help for SEO improvement on site. Every website should follow these factors and get ranked well as per Google terms. I hope this Google 200 ranking factors are very helpful for digital marketing and SEO professionals.

Here some SEO Ranking factors are listed below from that info-graphic,

1. Domain Factors

2. Page Level Factors

3. Site Level Factors

4. Back-link Factors

5. User Interactions

6. Special Algorithm Rules

7.Social Signals

8. Brand Signals

9. Onsite Webspam Factors

10. Off-page Webspam factors

SEMPO APAC Tour 2012 - A Digital Marketing Event Bangalore

SEMPO ASIA-PACIFIC(APAC) TOUR :

SEMPO APAC Tour is a one day digital marketing event in Bangalore which will bring together leading practitioners from the digital marketing(SEM and SEO) discipline on a single platform. SEMPO APAC is holding a series of events in Asia Pacific (Japan, China, Singapore, Australia and India) this year 2012, and the Bangalore event is one among them.

When & Where?

Event Date :  30th of November 2012

Location : 

9th Floor Town Hall

Cognizant Technology Solutions

Manyata Embassy Business Park

Hebbal Outer Ring Road

Rachenahalli

Bangalore – 560045

Cost

• Free entry for SEMPO.org members.
• For non-members, Rs.1000 per person.

Register :

You can register here http://www.meraevents.com/event/sempoapactour
For More Information – Visit SEMPO APAC Tour Event Website http://sempo.in/apactour

Digital Marketing / SEO Professional Meetup 2012 in Chennai India

Chennai Meetup for Digital Marketing and SEO Professionals: 

This event is a community driven meetup where people come and share their expertise on Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Facebook, Linkedin, and Twitter marketing and also discuss about other aspects of digital marketing.

No Entrance fee...
This Events is only for knowledge sharing, community, networking, helping each other and so on.. There is no business,o promotion, no marketing.....

Date : 20th October 2012

Time : 10.30 am to 3.30 pm

Location :

Cogzidel Technologies Pvt Ltd
2nd Floor, 'Padmavathy Apartments', (Above CADD Center)
Near St.Thomas Railway Station,
54 Vellalar street,
Adambakkam,
Chennai - 600 088.

Event Link : 

Facebook : https://www.facebook.com/events/155017231309176/

Linkedin : http://linkd.in/T0kC43

Keep Sharing... Happy Networking.... 

Why do We Need Digital Marketing and SEO Training?

Why Digital Marketing Training?

We are all well aware that we are in the peak of technology advancement. With the advancement of technology more devices are compatible with internet browsing and the digital marketing potential that comes along with the internet connected devices. This is the main reason for the success of digital marketing as it depends on internet connected devices to engage a customer with online advertising in order to promote products and services online.

Marketing spends are rapidly moving to Internet and Digital space.

Social Media, Search Engine Marketing, Google Adwords and Search Engine Optimization are the new buzzwords.

There are many resources in online for Digital Marketing and SEO. Find and Learn about it. Digital marketing training includes with following categories such as SEO, Search Engine Marketing, Pay Per Click,  Social Media, Email Marketing, Display Advertising, Affiliate Marketing, Google Adwords, Google Analytics, Google Webmasters tools, Blogging, Facebook Ads, Linkedin Marketing, Twitter, branding,  and etc.,

Be careful to choose your best digital marketing training institute with covered of all these subjects and pay attention of other factors like SEO trainer, Specialized in Digital Marketing , course details, How good are training in that institute, valid certification, real time experience and more.

Why Search Engine Optimization - SEO Training?

Search Engine Optimization (SEO) can be defined as an art or science to create presence in SERPs of major search engines such as Google, Yahoo, Bing, and so on. It can also be defined as an efficient tool to target potential customers to meet the search engine standards.

Statistics: A recent survey revealed that 70 million Indians use the internet and use Google billion times a month.

From such data we are able to conclude that both Search Engine Marketing (SEM) and SEO rules the internet. This is because they are the most potent tools in the field of online advertising.

Many of the institutes and professional individual gives the digital marketing training and SEO training in Chennai, Bangalore, Coimbatore, Mumbai, Pune and other Metro cities in India through institutes and online. But When you choose a Digital Marketing training or SEO training institute, pay attention to few details and carefully choose the best institute that can offer quality training and practice.

Be a Certified Digital Marketing Professional and All the Best for your Career..!!!
Happy Learning..!!!

For any queries, doubts during learning, Choosing the right Digital Marketing or SEO training institute and Professional trainer or any guidance - Feel free to contact/mail me - abdulmalic@gmail.com

For More about Digital Marketing and SEO growth and importance check below link,

Why Choose Digital Marketing and SEO as Your Career?

The Power of Digital Media and Marketing – The Hindu June 20, 2012 

Search Engine Optimization in Web Technology from Abdul Malick

Why Choose Digital Marketing / SEO as Your Career?

Overview:

Digital Marketing : 

We are all well aware that we are in the peak of technology advancement. With the advancement of technology more devices are compatible with internet browsing and the digital marketing potential that comes along with the internet connected devices. This is the main reason for the success of digital marketing as it depends on internet connected devices to engage a customer with online advertising in order to promote products and services online.

Search Engine Optimization (SEO):

Search Engine Optimization (SEO) can be defined as an art or science to create presence in SERPs of major search engines such as Google, Yahoo, Bing, and so on. It can also be defined as an efficient tool to target potential customers to meet the search engine standards.

Statistics: A recent survey revealed that 70 million Indians use the internet and use Google billion times a month.

From such data we are able to conclude that both Search Engine Marketing (SEM) and SEO rules the internet. This is because they are the most potent tools in the field of online advertising.

Why SEO or Digital Marketing is more important for professional or business people?

• Marketing professional entrusted with the responsibility of promoting their company’s or clients’ web sites.
• Webmasters / web development professionals wanting to increase traffic to their web sites via search engines.
• Business owners wanting to learn how to promote their business from web sites on the search engines.
• Web site professionals / individuals / company wanting to offer search engine marketing services to their clients.
• Digital Marketing professionals / SEO professionals wanting to improve their industry skills.
• Copywriters / Content writers wanting to learn how to write in a way that attracts search engines to make it more appealing to readers.
• Retirees / Home makers who want to build their second job or willing to work part time to enhance their future and lead an independent life style

Why Choose Digital Marketing or SEO as Your Career :

• High demand for Digital marketing / SEO services
• Large number of people / professional have made a great success in their digital marketing career
• Digital marketers earn good profit !
• Challenging Career
• The perfect next step if you come from marketing or advertising career
• Learn, Learn and Learn – Lots of Learning
• Digital marketing and SEO is already recognized as a career globally
• Recognized by pioneers such as Google, Yahoo, Microsoft, and so on

Check out the presentation for SEO importance in Web / Internet technology.

View more PowerPoint from Abdul Malick

How much traffic can a good article attract?

It was amazed at seeing instances of sometimes as many as 1 million or even a million and a half people flooding into the Web site, whenever an article would be picked up by a major publication.

How did that work? Many publishers will also have huge subscriber lists of 300,000 or even 500,000 readers. If they decide to put your article out to their subscribers, you can see enormous traffic spikes (usually from readers clicking the link in your bio.)

Okay, so what should you include in your opening paragraph?

Your opening paragraph should not only introduce the reader to the subject matter but also give them a reason to continue on reading. It should give them a brief overview of what they can expect to learn from the rest of the article. Remember this is true when writing news also. Most publishers need to quickly understand what your article is about because they go through so many contributions in their work day.

Let them know what problem are you going to help them with. Assure them that you have a solution that will save them time, money or trouble. When you are writing your opening paragraph keep in mind that you have to give them a good reason to keep on reading or they may lose interest and look elsewhere.

How are articles different than regular content pages?

Strategies involving articles have a much tighter focus and usually are not about trying to sell a product.

Articles, from the search engines point of view are 100% white hat, meaning that they are syndicated and search engines understand that good articles are meant to be published in more than one place at
at time, very similar to news.

Articles can be published to several places at once and even have the search engines blessing so to speak, through places like Yahoo or Google’s Creative Commons. Articles do not need much work in the way of optimization, since the article itself can gain massive distribution through article directories.

Let’s look at a few obvious differences between content pages and articles:

S.No	Articles	Content Pages
1	Should range between 800 to 1200 words	Should be at least 400-600 words
2	Industry standard for articles is usually 65 characters per line including spaces.	Content pages have no limits although it’s best to have some white space for ease of reading.
3	Don’t require much optimization	Do require optimization for traffic
4	Offer expert advice or helpful tips but should not be just a sales pitch.	Can offer sales, information or a much wider variety of topical info, catalogs, video etc.
5	Well written articles have the added value of links returning from the bio to the Web site.	Content pages are limited to on page influences but will still need off page influences to help compete.
6	Should never be self-promotional but can offer useful, helpful advice.	Content pages can be self-promotional such as a sales letter.
7	Traffic generated from articles generally comes from readers who click on the Bio of the author.	Traffic to content pages usually come from the search engine results pages initially.

In Summary, is article marketing a good strategy to follow for promoting your Web site?

Absolutely true.

Article marketing allows you to reach enormous groups of readers that you would normally gain exposure to, through SEO only. Article marketing is just like free advertising, if you do it correctly. It does not replace good SEO work, but is something else you can perform in tandem, but won’t require you to pay a dime in ad space.

Source : www.abdulmalick.com

32 Google Search Quality Updates and Highlights on May 2012

Google Search Quality Highlights and Updates on May 2012

Google search quality updates on may month that may including the Knowledge Graph, better search for users in mainland China, and an updated Search App for iPhone.

32 search quality highlights and updates in Google on May 2012,

1. Deeper detection of hacked pages.
2. Autocomplete predictions used as refinements.
3. More predictions for Japanese users.
4. Improvements to autocomplete on Mobile.
5. Fewer arbitrary predictions.
6. Improved IME in auto-complete.
7. New segmenters for Asian languages.
8. Scoring and infrastructure improvements for Google Books pages in Universal Search.
9. Unified Soccer feature.
10. Improvements to NBA search feature.
11. New Golf search feature.
12. Improvements to ranking for news results.
13. Better application of inorganic backlinks signals.
14. Improvements to Penguin.
15. Trigger alt title when HTML title is truncated.
16. Efficiency improvements in alternative title generation.
17. Better demotion of boilerplate anchors in alternate title generation.
18. Internationalizing music rich snippets.
19. Music rich snippets on mobile.
20. Improvement to SafeSearch goes international.
21. Simplification of term-scoring algorithms.
22. Fading results to white for Google Instant.
23. Better detection of major new events.
24. Smoother ranking functions for freshness.
25. Better detection of searches looking for fresh content.
26. Freshness algorithm simplifications.
27. Updates to +Pages in right-hand panel.
28. Performance optimizations in our ranking algorithm.
29. Simpler logic for serving results from diverse domains.
30. Precise location option on tablet.
31. Improvements to local search on tablet.
32. Internationalization of “recent” search feature on mobile.

Source : abdulmalick.com

Google Search Quality Highlights – 52 Updates on April 2012

1. Categorize paginated documents.
2. More language-relevant navigational results.
3. Country identification for webpages.
4. Anchors bug fix.
5. More domain diversity.
6. More local sites from organizations.
7. Improvements to local navigational searches.
8. Improvements to how search terms are scored in ranking.
9. Disable salience in snippets.
10. More text from the beginning of the page in snippets.
11. Smoother ranking changes for fresh results.
12. Improvement in a freshness signal.
13. No freshness boost for low-quality content.
14. Tweak to trigger behavior for Instant Previews.
15. Sunrise and sunset search feature internationalization.
16. Improvements to currency conversion search feature in Turkish.
17. Improvements to news clustering for Serbian.
18. Better query interpretation.
19. News universal results serving improvements.
20. UI improvements for breaking news topics.
21. More comprehensive predictions for local queries.
22. Improvements to triggering of public data search feature.
23. Adding Japanese and Korean to error page classifier.
24. More efficient generation of alternative titles.
25. More concise and/or informative titles.
26. Fewer bad spell corrections internationally.
27. More spelling corrections globally and in more languages.
28. More spell corrections for long queries.
29. More comprehensive triggering of “showing results for” goes international.
30. “Did you mean” suppression goes international.
31. Spelling model refresh and quality improvements.
32. Fewer auto-complete predictions leading to low-quality results.
33. Improvements to SafeSearch for videos and images.
34. Improved SafeSearch models.
35. Improvements to SafeSearch signals in Russian.
36. Increase base index size by 15%.
37. New index tier.
38. Backend improvements in serving.
39. “Sub-sitelinks” in expanded sitelinks.
40. Better ranking of expanded sitelinks.
41. Sitelinks data refresh.
42. Less snippet duplication in expanded sitelinks.
43. Movie showtimes search feature for mobile in China, Korea and Japan.
44. MLB search feature.
45. Spanish football (La Liga) search feature.
46. Formula 1 racing search feature.
47. Tweaks to NHL search feature.
48. Keyword stuffing classifier improvement.
49. More authoritative results.
50. Better HTML5 resource caching for mobile.
51. Updates to rich snippets
52. Another step to reward high-quality sites

Source : Google Insight Search Blog

What – When – Why – SEO ?

One of the single most important aspects of gaining your SEO comfort level is to exercise your skills by reason of use (or practice.) The easiest way to do this is to create a few of your own high quality informational sites and you can make money at the same time with affiliate marketing. I want to encourage you in this direction because it will set you free in terms of proving to yourself that you CAN do it. The sooner the better. Too often you have the new SEO focused on selling (before they know for a fact) that they can make a huge impact with their skills. Everything in order. Do what you need to to prove to yourself you can do the job and then you’ll be ready to offer consultation or take on clients.

40 Useful Tips and Techniques for SEO Traffic and Link Building

Now a days SEO derive more traffic from many sources and keywords in search engines. Here I have listed some useful link building techniques for internet marketing and SEO professionals. I hope it can derive very good traffic for your website and building back links.

Please Do not use this techniques for spamming purpose.

40 Link Building Techniques:

1. Always put a  signature link in forums that links point to your site.
2. Post links to lot of  social bookmarking sites.
3. Commenting the blog and link back to your site
4. Try to oppose the opinion on everyone or any popular poll. Everyone will argue and link back to you saying you’re wrong.
5. Use Question and Answering Website
6. Use Yahoo and Google Groups and interact with a link to your site in your site signature.
7. Redirect from 404 page into  your homepage
8. Have an opt-in form
9. Review and write feedback for product or company
10. Article Directory Submissions
11. Press Release submissions
12. Use PPC advertising
13. RSS Subscription.
14. Mailing subscription
15. Add a bookmark button on your site.
16. Tell a friend or refer a friend options on your website.
17. Write your niche, information or anything great and email other blogging professional to let them know – there’s a good chance they’ll link to you.
18. Blog directory submissions.
19. RSS feed directories submissions.
20. Classified ad listing.
21. Link baiting for link building
22. Create a profile in more Social networking or community websites
23. Freebie products listing on your website
24. Web directories submissions
25. Create a group on many websites
26. Make business card with website links
27. Affiliate marketing
28. Video sharing submissions.
29. Guest blog posting.
30. Traffic pages creation into squidoo, hubpages and etc.,
31. Use an autoresponder on your mailing list.
32. Link Exchange with your related website.
33. Events marketing
34. Forum posting
35. Create a email newsletter and sending many others followers
36. Conduct a survey and publish the results
37. Purchase PLR Articles for content promotion and marketing
38. Create short and memorable domain name and link back from many other website
39. Put your RSS feed syndication into many sites like Zimbio, hubpages and etc.,
40. Apply to get listed in Google’s News search.
41. Post a blog or article  about celebrities current events

Cross posted from Abdulmalick's SEO Blog

SEO, Web and Internet Marketing Consultant Chennai, India - Abdul Malick

Dear All,

I have started my personal blog in blogspot. Previously, Due to some time constraints, I couldn't make regular blog activities. So I am planning to concentrate for blogging for Search Engine Optimization and Marketing ( SEO and SEM ).

Here I have share regarding SEO Tips, SEO Tutorials, SEO Resources and Internet Marketing information.

Keep Following..

Happy Blogging..!!!

- Abdul Malick
www.abdulmalick.com