Saturday, December 31, 2011

Happy New Year 2012

Saturday, November 26, 2011

SEMPO Chennai Meetup 2011 for SEO and Search Marketing


SEMPO Chennai MeetUp 2011 - Evolution of SEM and SEO

SEMPO Chennai Meetup is a day long event aimed at bringing together the best minds from the Search Marketing space to talk about search engine advertising, including optimization and marketing issues. This event will feature a few technical sessions and a panel discussion. This event aims to explore the present state and evolution of Search Engine Marketing and Optimization.


When & Where?

The event is scheduled on the 15th of December 2011 in Chennai, and will be held in Cognizant Chennai.

Cognizant Technology Solutions
#5/535, Old Mahabalipuram Road,
Okkiam -Thoraipakkam,
Chennai 600 096

What is SEMPO?

SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. SEMPO provides a foundation for industry growth by building stronger relationships, fostering awareness, providing education, promoting the industry. SEMPO also encourages generating research, and creating a better understanding of search and its role in marketing.

SEMPO's activities are primarily centered on Education and Awareness. To support its educational mission, SEMPO offers an extensive library of resources, research and articles. SEMPO caters to outreach activities such as Webinars and local education/networking events facilitating its education mission. 

To drive Awareness of the value of search and digital marketing, and how to maximize its potential in a marketing mix, SEMPO funds outreach activities, events, and press. SEMPO's research studies help to quantify the value of Search Marketing and track the industry trends.

Speakers & Agenda

SEMPO Chennai 2011 will feature knowledgeable and awe-inspiring speakers who are thought leaders in their respective industries.In addition the event will also have eminent speakers to address wide variety of topics on digital marketing. The enlightening speeches will include message on: how to improve the effectiveness of your website, advertising opportunities, social search, reputation management and industry trends.

Registration  Fee : 
  • Free entry for SEMPO.org members.
  • For non-members, Rs.400 per person. It's a door donation to meet the expenses towards lunch and logistics.


Share and Invite : 

Twitter - You can tweet about the event; please use hashtag #SEMPOCHN
Facebook - You can also follow us on Facebook

For More details - visit - http://www.sempo.in/chennai2011/

Sunday, October 30, 2011

Jobs opening for SEO Expert / Online Marketer in Chennai, India


Job Position : SEO/ Online Marketer/ Search Engine Analyst.
Experience : 1 – 5 years in SEO and Online marketing.
Job Location : Chennai, India
Job Description :
  • Monitor, track and report on paid search metrics, including trend analysis.
  • Key phrase search.
  • Strong experience in picking the right phrases, rewording pages.
  • Strong experience in Google Ad-words.
  • Experience in PPC
Required Skills:
  • Any Qualification
  • Willing to work in Night Shifts
  • Should be excellent in communication.
  • Should be good in analytical skills.
  • Excellent in Verbal and Written communication.
Interview Date :  31st Oct’ 2011 onwards
Interview Time : 2pm to 8pm
Contact Details : 
Adaptavant Technology Solutions
Ascendas Tech Park,
Pinnacle Building – Phase I,
4th Floor, Taramani Road,
Taramani, Chennai.
Phone No: 044 – 64607147
Website : www.adaptavant.com

Jobs opening for SEO – Project Management – Digital Marketing in Mumbai, India

Job location: Mumbai

Experience: 4-8yrs

Shift : US (Night)

Job Description :


  • Project management skills to manage multiple projects, develop detailed project plan ,coordinate issues between client & 3rd party, produce key project deliverable. 
  • Should accurately and professionally document delivery of services. 
  • Needs to ensure quality of deliverable across a portfolio of projects 
  • Delivery of interactive marketing services (e.g. website services, sampling, sweepstakes, e-mail, imedia, etc.) for individual interactive programs and campaigns, including on-going maintenance and operations. 
  • Should have good oral and written communicative skills Have good interpersonal skills and work effectively with team members ,client brand managers and 3rd party to understand business needs. 
  • Some supervisor skills is required to handle team 


Job Profile: 



  • Meet/talk with business partners, teams, key leaders, vendors regarding project status. 
  • Communicate technical info with client and 3rd party agents 
  • Manage his/her day to day activities of the process 
  • Establish the right checks and balances for effective project control 
  • Interpret process related data/information/statistics 
  • Interact and build a rapport with the client and respective agency to effectively manage process changes / metrics 
  • Coordinate data capture and reporting to allow for on-going program measurement and optimization Change management ,adjust the project plan and resource per business requirements. 
  • Work with Service Managers to continually improve the services offered 
  • Work with External Business Partners to establish solutions to meet our business partner needs 


Company Profile : 

Accenture is a global management consulting, technology services and outsourcing company, with approximately 211,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$21.6 billion for the fiscal year ended Aug. 31, 2010.

Website : www.accenture.com

Sunday, October 23, 2011

What – When – Why – SEO ?

One of the single most important aspects of gaining your SEO comfort level is to exercise your skills by reason of use (or practice.) The easiest way to do this is to create a few of your own high quality informational sites and you can make money at the same time with affiliate marketing. I want to encourage you in this direction because it will set you free in terms of proving to yourself that you CAN do it. The sooner the better. Too often you have the new SEO focused on selling (before they know for a fact) that they can make a huge impact with their skills. Everything in order. Do what you need to to prove to yourself you can do the job and then you’ll be ready to offer consultation or take on clients.